Marketing Intelligence Specialist

JOB PURPOSE: The role of the Market Intelligence Specialist is to identify and translate market opportunities into actionable recommendations to achieve our growth targets across all divisions of De Heus Vietnam (Genetics, Feed, Food, and Pet food. In particular, to support the Sales and Marketing departments in finding new ways to attract new customers, maximize the value of existing customers, retain the most profitable ones and uphold brand positioning. To do so, the specialist must keep track of industry information in Vietnam and maintain proper reporting for top management and support in strategy formation. The specialist also supports the campaign target-setting process and measures the impact of campaigns and reports to the sales and marketing departments.

8th Floor, Cantavil Premier Complex No.1 Hanoi Highway, An Phu Ward District 2, Ho Chi Minh city

Full Time

Bachelor Degree

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HR Department

Recruitment +842837402745

Marketing Intelligence Specialist

KEY ACTIVITIES

• Develop and drive insights on genetics, feed, food, and petfood industry per specie and per region. Manage and update internal tracking documents on market insights. Consolidate and update such insights to internal clients.
• Take the lead in conducting market research and competitive research in cooperation with our sales team.
• Perform thorough and systematic analysis of the key industry, macro socio-economic, political, sustainability, customers, and competitive trends and present them in a constructive way to the Strategic Marketing Manager and Leadership team.
• Make actionable recommendations about market opportunities.
• Conduct market analysis based on requests for regional or national strategy projects to support the growth of De Heus in Vietnam and Asia.
• Report about De Heus's digital performance and monitor marketing campaigns.
• Develop high-quality reporting (weekly, monthly, quarterly) for top management.
• Further develop and professionalize internal dashboards on market data and figures. 

REPORTING

The Marketing Intelligence Specialist reports directly to the Strategic Marketing Manager of De Heus Vietnam.

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JOB SPECIFICATION

  • Qualifications: Bachelor’s degree in international business administration / Strategic Management or related education.
  • Experience:2 - 3 years of experience in an analytical position is required to fulfill this role (for instance in market intelligence or consultancy).
  • Competencies: Strategic thinker, analytical abilities, entrepreneurial, proactive, clear communication in Vietnamese and English.
  • Language (s): Vietnamese & English
  • Other Requirements: Able to work independently, supportive towards team members, hands-on mentality, available to travel domestically.

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